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IntellobotsTechnologies
Retail2026C&S Wholesale Grocers

Freezer-ready electronic shelf labels for one of America's largest grocery wholesalers

In shortC&S Wholesale Grocers is the first pilot customer for ThingsX electronic shelf labels, designed and built by Intellobots in India. The labels run on coin cells, work in freezers, and receive each new price from the ThingsX cloud through in-store gateways in 200 to 800 milliseconds, on an ultra-low-power design that draws about 20 µA.

transmission time per price update
200–800 ms
transmission time per price update
battery-life target at 1–2 updates a day
7 years
battery-life target at 1–2 updates a day
coin-cell labels for cold chain aisles
Freezer-rated
coin-cell labels for cold chain aisles
Lite and Pro label sizes
1.54–10 in
Lite and Pro label sizes

Figures link to the published report they come from. Targets are labelled as targets.

The challenge

What wasn't working

C&S is one of the largest wholesale grocery supply companies in the US. In grocery, price changes are constant, and every paper label is a job for someone with a printer and a ladder. A wrong price at the shelf costs margin and trust. Off-the-shelf ESLs were built for warm aisles and short battery budgets. Grocery needs labels that survive freezers and keep going for years.

What we built

The solution

ThingsX ESLs are our own hardware and software, end to end. The cloud renders each label from a template, compresses it and sends it through in-store gateways. The label decompresses the image and draws it on its e-paper screen. There are two families: Lite, the lowest-cost label with display, LED and updates, and Pro, a feature-loaded label for demanding aisles. Both come in sizes from 1.54 to 10 inches. The ThingsX Console tracks every label's battery, updates and errors, and a store installer app is being built for the rollout.

Impact

What changed

  • Pilot under way with C&S Wholesale Grocers
  • Price updates reach the label in 200–800 ms
  • Designed for a 7-year battery life at one to two updates a day (target)

Designed in India from the circuit board up, so we can tune it for cold aisles, long battery life and tiny updates.

Exploded view of a ThingsX electronic shelf label: front bezel, e-paper display, low-power radio board, coin cell and rear housing.CR2450RADIOBasmati rice 5 kg₹649Front bezelSealed for freezer condensationE-paper display2-, 3- or 4-colour · draws only on changeRadio boardLow-power radio · designed in IndiaCoin cell7-year target at 1–2 updates a dayRear housingRail clip · 1.54″ to 10″ sizes
Inside a ThingsX label. Battery life and sizes are design targets for the Lite and Pro families.
  1. 2025–26

    Design

    Hardware, firmware, gateways, cloud renderer and console built in-house.

  2. 2026

    Pilot

    First deployment with C&S Wholesale Grocers.

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