Freezer-ready electronic shelf labels for one of America's largest grocery wholesalers
In shortC&S Wholesale Grocers is the first pilot customer for ThingsX electronic shelf labels, designed and built by Intellobots in India. The labels run on coin cells, work in freezers, and receive each new price from the ThingsX cloud through in-store gateways in 200 to 800 milliseconds, on an ultra-low-power design that draws about 20 µA.
- transmission time per price update
- 200–800 ms
- transmission time per price update
- battery-life target at 1–2 updates a day
- 7 years
- battery-life target at 1–2 updates a day
- coin-cell labels for cold chain aisles
- Freezer-rated
- coin-cell labels for cold chain aisles
- Lite and Pro label sizes
- 1.54–10 in
- Lite and Pro label sizes
Figures link to the published report they come from. Targets are labelled as targets.
The challenge
What wasn't working
C&S is one of the largest wholesale grocery supply companies in the US. In grocery, price changes are constant, and every paper label is a job for someone with a printer and a ladder. A wrong price at the shelf costs margin and trust. Off-the-shelf ESLs were built for warm aisles and short battery budgets. Grocery needs labels that survive freezers and keep going for years.
What we built
The solution
ThingsX ESLs are our own hardware and software, end to end. The cloud renders each label from a template, compresses it and sends it through in-store gateways. The label decompresses the image and draws it on its e-paper screen. There are two families: Lite, the lowest-cost label with display, LED and updates, and Pro, a feature-loaded label for demanding aisles. Both come in sizes from 1.54 to 10 inches. The ThingsX Console tracks every label's battery, updates and errors, and a store installer app is being built for the rollout.
Impact
What changed
- Pilot under way with C&S Wholesale Grocers
- Price updates reach the label in 200–800 ms
- Designed for a 7-year battery life at one to two updates a day (target)
What's inside a ThingsX label
Designed in India from the circuit board up, so we can tune it for cold aisles, long battery life and tiny updates.
How it unfolded
2025–26
Design
Hardware, firmware, gateways, cloud renderer and console built in-house.
2026
Pilot
First deployment with C&S Wholesale Grocers.
More of our work
15 Jan 2018launched on Army Day
Online doctor appointments for veterans across Telangana and Andhra Pradesh
HQ Telangana & Andhra Sub Area (TASA), Indian Army
Read the case studyFirstsystem of its kind in the country
MIMS: procure-to-pay for ECHS medicines, launched with HQ TASA in 2018
HQ Telangana & Andhra Sub Area (TASA), Indian Army
Read the case study3systems unified: appointments, medicines and existing software
TEMIS: one live picture of every polyclinic, appointment and medicine
HQ Telangana & Andhra Sub Area (TASA), Indian Army
Read the case studyWorking on something like this?
Tell us what you need to change. A senior engineer replies within one business day.
Or call +91 40 4821 2121, Mon–Fri, 10:00–19:00 IST